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Step into Product Management — even without a technical background.

12-Month Career Program 9 Months Learning + 3 Months Industry Internship Industry Internship Included

For graduates, MBA students, and working professionals targeting Associate Product Manager and Product Analyst roles. Learn product discovery, roadmapping, stakeholder alignment, SQL for PMs, Jira-led delivery, and GenAI for product workflows.

₹7–16 LPACareer Potential
12 Months9 Learning + 3 Internship
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Curriculum

The product manager's toolkit.

Eight modules covering everything an entry-level PM is hired to do — discovery, documentation, data, delivery, and GenAI.

MODULE 01

Product Thinking & Discovery

What product managers actually do — and why "product thinking" is a real skill, not a buzzword.

  • The PM role across stages
  • Customer discovery
  • Problem framing
  • Opportunity sizing
MODULE 02

Requirement Gathering for PMs

From insight to PRD. The documentation craft that separates strong PMs from order-takers.

  • PRD writing
  • User stories & acceptance criteria
  • Process flows
  • Wireframing basics
MODULE 03

Roadmapping & Prioritization

The hardest part of product is deciding what not to build. Frameworks that hold up in stakeholder meetings.

  • RICE, MoSCoW, Kano
  • Now/Next/Later roadmaps
  • OKRs for product
  • Trade-off communication
MODULE 04

Stakeholder Alignment

Internal selling is half the job. How to drive alignment when you have responsibility without authority.

  • Stakeholder mapping
  • Influence without authority
  • Cross-functional comms
  • Decision documentation
MODULE 05

SQL for Product Managers

The single most useful technical skill a PM can have. Answer your own data questions instead of waiting on an analyst.

  • SELECT, JOIN, aggregations
  • Funnel queries
  • Cohort queries
  • Reading dashboards critically
MODULE 06

Jira & Agile Delivery

Sprint cadence the way modern product teams actually run it.

  • Backlog grooming
  • Sprint planning & retros
  • Release management
  • Velocity & reporting
MODULE 07

GenAI for Product Workflows

The accelerator. AI-assisted research, PRD drafting, competitive analysis, and synthesis.

  • AI-assisted user research
  • PRD drafting with AI
  • Competitive intel workflows
  • Prompt patterns for PMs
MODULE 08

Capstone + Internship

A full product engagement — opportunity through delivery — with industry mentor reviews.

  • End-to-end product case
  • PRD & roadmap output
  • Mentor reviews
  • Portfolio output
Career Outcomes

Roles you'll apply for.

Product roles have a clear ladder. Here's where DICA grads tend to enter — and where the ceiling sits.

Associate Product Manager

The classic PM entry role. Work alongside a senior PM owning a feature stream or a small product area.

₹8 – 16 LPA

Product Analyst

Sit between product and data. Funnel analysis, A/B results, and feature performance for the PM team.

₹7 – 14 LPA

APM (Associate Program)

Structured graduate-track PM programs at larger orgs. Highly competitive, high upside.

₹10 – 18 LPA

Product Operations

The PM operating system — backlog hygiene, release rituals, and the infrastructure that lets product teams ship.

₹7 – 13 LPA
Next Batch Starts Soon

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